Copywriting Tips That Help You Convert

How To Write Great Sales Copy That Converts

Writing sales copy would have to be one of the hardest things to master whether it be for an offline business or an online business.  That is why Copywriters charge so much for their time.  But with the current economic downturn, most businesses are tightening their purse strings and unfortunately marketing and copywriting budgets are always the first to get trimmed.

So to help those who are in their own online business and trying to successfully write copy for their own product launch, websites or even building a list, here are some tips that will make it easier.

9 Great Copy Tips

Tip #1

 It is important to know the problems that your target audience is facing, if you are unsure then why not survey them and ask them.  Trust me, they will be more than happy to tell you their pains.

Tip #2

It is important to use their pains, specifically in the same tone and language they described it to you, when explaining to them how your product or service can solve their pains

Tip #3

Always write as if you are talking to one person directly.  Don’t talk to the whole list, make the person who is reading your copy feel like you are talking directly to them and that you are really there to help them solve their problem.  No sales copy, just chat to them like you would a friend.

Tip #4

Show some form of proof of why what you are saying is true.  Before and after shots, testimonials, video proof etc

Tip #5

Relate to their situation, so that they feel like you really understand where they are coming from.  Tell a story where it may have happened to you, a friend or family member going through the same dilemma,  just some way to form a bond with your audience.

Tip #6

Remember it is not about selling it is about building a relationship that will span the lifetime of the customer so that you can sell to them over and over again.

Tip #7

Most important part of all….you MUST make sure the value of your offer far outweighs the price that you are charging for it.  You want your target audience to think ‘WOW’ all this for only $bargain price.  That does not mean undercutting your margins.  Find free or inexpensive ad-ons that you can package to make the ‘WOW’ factor for your product/service.  Make it a ‘no brainer’ decision for them to want to buy immediately.

Tip #8

Create urgency for them to take action straight away or miss out on such a huge ‘value’ opportunity.  The offer is so fantastic that they cannot afford to miss out

 Tip #9

Finally, provide exceptional and memorable customer service at every point of contact with your customer.  That means you, your sales staff and your phone service.  Always make sure that every point of contact for your customer delivers 150%  personal service every time.

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Pam Brossman is an Australian Online Business Coach helping women around the world create lifestyle choices by learning how to build their own online business.  If you wish to find out more visit http://www.pammieb.com