This week I want to talk to you about the power of using Marketing Movies in your business. The marketing movie above is one I made this week about How to become an 'Obvious Expert' using the power of Social Media Marketing. The information was sourced from one of my mentors Mari Smith of the International Social Media Association [ISMA].

Firstly, you may ask... Why did I create it? Because I know how powerful marketing movies can be for 

1. Being seen as an expert in your niche
2. Getting maximum exposure for you and your brand
   
3. Other people promoting your material on their blogs etc and getting  you international recognition for your work (virability)
   
4. SEO opportunity for placement on Youtube (second most searched engine outside of Google) plus page 1 of Google for non competitive keywords
5. Business opportunities and speaking engagements that can come from this exposure

How did I get this exposure?

• Placed the video on YouTube
• Sent the link through to my networks and friends on twitter who virally Retweeted for me
• Put it on my Facebook page and asked for feedback
• Uploaded it to Tube Mogul to virally send it out to other video hosts for more backlinks to my website
• Posted it to two of my Blogs for SEO and more backlinks (which Google loves)
• Sent a link to the top 'Experts' who were included in the movie to make sure they were happy that I used their brands in my marketing movie (they loved it free marketing for them and for us!)

The results from putting up this one marketing movie in just 4 days

• over 100 hits to the video
• Opportunity for it to be used at a top Internet Marketing event in the US
• Contacted to work with a leading Social Marketing expert on their projects
• Peer recognition in the industry
• Strong interest in our Social Media and Video Marketing workshops in the New Year
• International online celebrities booked in for interviews for the Social Marketing Channel
• Additional sign-ups to our newsletter (very warm targetted list building)
  

Was it worth the 2 hours it took me to create it?

Without a doubt! Which is why video marketing is a key component of our social media marketing strategy and why it should be a high priority for your marketing in 2010.

What did I use to create the marketing movie?

• Powerpoint 2007
• Powerpoint video converter $49

Too easy.

What information could you create a marketing movie for in your business?

How can you start maximising your exposure using the power of video marketing and marketing movies?

Note: 60% of information consumed online is via video....if you are not using video in your business in 2010 you WILL get left behind.

We will be running video marketing workshops in early 2010 which will include how to easily create marketing movies for your niche and be seen as an 'obvious expert' over an above your competitors.

Here are just a couple of ways you can use video in your business:

• marketing movies
• information products
• webinars
• tutorials
• list building opt-in pages
• newsletters (like this one)
• viral marketing (blogs, Youtube, Linked-in, facebook)
• creating info products
  
• e-learning

If you have any questions about creating marketing movies please feel free to send me an email pam@profitablesocialmarketing.com

Enjoy

Pam & Steve Brossman

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About The Authors

Pam & Steve Brossman are both passionate Social Media Marketing Speakers, Trainers and Consultants who have been teaching and consulting to small businesses and corporations in Marketing for the last 30 years.

Today they train, coach and consult with entrepreneurs, small business and corporations on the  power of using Social Media to get maximum exposure and results for minimum cost usng the power of social media marketing.

For more information on Pam & Steve Brossman visit http://www.profitablesocialmarketing.com

If you are looking for a keynote speaker, presenter or training for your workshops, offsites or upcomming events please contact our office:

(612) 9960 3080 - Monday - Friday

pam@profitablesocialmarketing.com

steve@profitablesocialmarketing.com

We will be able to discuss our availability, schedule and topics or even create a training program to meet your business needs.

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