Sorry for missing last week's video news we had a slight mishap we had 2 power surges that blew up our modem so we were out of action for a couple of days and we are now just catching up.
This week Steve covers the importance of standing out in the crowd and being seen as the Professor in your niche.
We use video marketing as a key strategy for becoming the Professors in our niche but other useful tools are:
Writing a book
Running seminars
Bootcamps
Webinars (online presentations)
Teleseminars
Online TV Show
YouTube channel
Interviewing celebrities or other professors in your niche
Maximising social media eg twitter, facebook and linkedin
They are just a few of the other strategies that we use to be seen as the obvious experts in our niche.
We have found the more information that you provide and the more visible you are while being seen to be adding value, the quicker you are seen as a leader in your niche.
Video marketing makes this task very simple because:
It gives you a global voice
It can be watched and absorbed globally 24/7
It breaks down barriers and builds trust
It is the second most searched medium online (if people are not watching YOU then chances are they are watching your competitor).
So start thinking about how you could use some of the above strategies to start lifting your profile and be seen to be the Professor in your niche very, very quickly. It is not hard to stand out in a crowded niche, you just have to position yourself and create a buzz whilst providing huge value.
If you did not get a chance to attend the 1 day seminar on the 13th, we have put together a condensed fastrack video marketing for business 3 hour seminar on the 10th March. You can book your seat online today, the last seminar sold out a week before the event so don't miss your chance to find out how easy it is to get started using video marketing in your business.
If you have any questions feel free to drop us a note anytime:
pam@profitablesocialmarketing.com
For those of you who have not seen my interview with international marketing maven Carrie Wilkerson also known as The Barefoot Executive you can watch Part 1 and Part 2 on the TV Channel.
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About The Authors
Pam & Steve Brossman are both passionate Social Media Marketing Speakers, Trainers and Consultants who have been teaching and consulting to small businesses and corporations in Marketing for the last 30 years.
Today they train, coach and consult with entrepreneurs, small business and corporations on the power of using Social Media to get maximum exposure and results for minimum cost usng the power of social media marketing.
For more information on Pam & Steve Brossman visit http://www.profitablesocialmarketing.com
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